Chapter 8 – Email Marketing – No Not Spam

Email was created to be an instrument to speed up and simplify communication. Effective tools can be used correctly. What happens when the tool starts to take over the person? What happens when a device for interaction replaces conversations and personal interaction? How do we react when a time-saving tool starts to eat up our time? It is the time to bring emails under control.

Many people possess an email address connected to their workplace. This email address should be solely used for work-related messages and should not be used for personal correspondence. There are many free options available to create a private email address that could be used to send personal messages. If you wish to keep in contact with your relatives, friends or classmates you can use the personal address of your email. If you’re looking to exchange jokes, be sure to do so outside of work. If you want to use an email address for registrations, updates or informational newsletters, then use your personal email address. Your personal email address could be used for places that your assigned email address is not able to go, like your new job, for example.

Separate email accounts can aid in scheduling time by ensuring an unambiguous distinction between the work time and personal time. The ability to keep a personal email account outside of work can help keep your private life to the way you want it to be – personal. It is also possible to share thoughts, jokes or other comments that you want to share that might not be appropriate for a corporate email account. Remember that everything that you communicate through a business email server will be stored or archived which makes it accessible long after you have deleted the email from your personal computer. Email correspondence is a popular target for courtroom entertainment, and a single sentence misinterpreted can be devastating. Use the work-related email for professional communication and save personal correspondence on the side.

There are numerous ways to organize the incoming emails. Some individuals prefer to file emails by the person who sent the email. This makes it easy to identify old emails if one are able to remember who sent it to you. Some email tools also have functions to immediately sort and save incoming email by the sender. Remember that the chain of email may be copied into multiple folders if there are a lot of people copied on the email as well as participating in a chain of updates.

A different method of managing email is to classify it according to subject. This is a manual procedure that will require thought and manual effort. This is useful when there are many people associated with an event or organization that you wish to handle in a group.

Another helpful method for organizing email is to create monthly folders for temporarily holding emails you’re planning to delete. Start with the first day of every month by making a directory or folder to store emails that have been read but is meant to be removed. The directory can be a good place to keep messages that aren’t Email1and1 to be stored for historical research, but could be useful to have for the occasion of needing it. Keep creating an additional directory at the beginning of the following month and then the next one following this. When you’ve accumulated three months worth of mail into three distinct folders, then each time that you create a new directory at the beginning of the month, you can remove the folder that’s 90 days old. In other words, once you’ve collected folders for January, February and March, it is possible to think about eliminating or archiving all the emails in the January folder when starting April. It’s a simple and simple method of archiving email on a scheduled basis.

Prioritize your tasks, store email by person or topic, and archive each month. If there remain unresolved email issues that must be addressed, then create a new directory with the label HOT or PRIORITY to allow to be followed-up with. Send any outstanding or unresolved emails into that category for future follow-up and remove it of the general mailer. This makes it much easier to manage any new messages clearly and efficiently. The process of clearing out your In Box will also help reduce stress. Unresolved emails in the overall In Box is sometimes perceived as a helpful reminder or “to do” list. Why do you have to keep unending ‘to-do’ list of things that cannot be resolved in a timely manner? Remove it from the way until you have resolved it , and get rid of the distraction.

Brace yourself, this observation could come as some kind of shockto you “email is not intended to be a conversation”. Email isn’t a tool to make real-time communication. It is not instant messaging. Email is not like a phone call and it is not a phone call. Email is not an effective method of carrying out live interactive conversations. In the event of an emergency think about other ways of communication. If you are in need of for continuous clarification or interaction you should consider a different form of communication. If the email dialogue has been transformed into a conversation, the tool is taking care of you.

Create a schedule to check email. Stay on track and some incredible things will take place. One of the most amazing things is that some email chains will be resolved before you become an active participant. While a certain number of people took part in real-time email communication, it isn’t a requirement that you should do the same. Wait for the activity to slow down and you might be in a position to read the entire chain of emails through a long string, as opposed to getting interrupted by many additional comments each time they become part of the pile. It’s easier to go through the entire chain at once rather than sporadically in the course of the day.

The other amazing thing that will happen if you stick to your schedule is that others will be able to see and be able to accommodate your schedule. If you are an early morning person, people will come to expect you to respond early in the morning. If you are checking your email at late at night due to go on a trip or meet during the day, then people will come to expect your response on the following day. If you set your email to be sent frequently at certain times during the day, then people will begin to understand your routine and anticipate your replies to their expectations. It is no surprise, then, that they’ll also change when they send the email to you. It is generally accepted that handling emails with scheduled blocks of time is useful for organizing schedules for the sender and the recipient. It lets you put your full focus on the conversation or the activity of the moment with complete confidence that you’ll receive your email at a predetermined date, and thus reduce distractions all around.